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Welcome to our comprehensive Guide to White Lady Funerals. In this guide you’ll find complete information on their service costs, customer reviews, branch locations, company ownership, and appearances in the media.

Who Owns White Lady Funerals?

White Lady Funerals is a funeral brand owned by InvoCare, a publicly listed multinational company which accounts for 34% of all funeral homes in Australia. In addition to White Lady Funerals, InvoCare own many other brands such as Simplicity Funerals and Guardian Funerals.

When selecting a funeral home, one question you need to consider is whether to engage a corporate-owned funeral home (like White Lady Funerals) or the services of a smaller, family-owned funeral home.

Gathered Here lets you instantly compare prices and customer reviews for all funeral homes in your area.

For more information about Australia’s larger funeral homes, see our guide to Funeral Companies in Australia.

History of the Brand

White Lady Funerals first opened in Australia in 1987. Since then, they’ve grown to over 50 locations across Australia. According to their website, their philosophy is to, with a woman’s understanding, help families celebrate and reflect on the life of their loved one.

What Services Do White Lady Funerals Offer?

White Lady Funerals offer all of the typical funeral services that you would expect from a funeral home and cater for all cultures and religions. They are positioned as InvoCare’s premiere brand, and are well known for their distinctive white uniforms and fleet of cars.

The White Lady Uniforms
White Ladies Standing by their fleet of cars
The White Lady Car Fleet

White Lady Funerals in the News

Generally speaking, White Lady Funerals has a good track record of service and has kept out of the spotlight in terms of any legal missteps. Their most recent feature in the news was in February 2016 when their development proposal for a new site in Manly caused an uproar with locals, who were concerned by the impact the development would have on traffic congestion and road safety.

Advertising and Marketing

As one of Australia’s largest funeral brands, White Lady Funerals are able to invest significant amounts on advertising and marketing. Here are some of the most recent White Lady Funerals ads.

This ad highlights their tagline of “a woman’s understanding”.

This video explains their brand and “what it means to be a White Lady”, and promotes the benefits of a prepaid funeral plan.

White Lady Funerals Costs

White Lady Funerals are a premium funeral brand and one of the more expensive funeral services available in the market.

To help you compare prices, we’ve set out the price of the professional services fee charged by White Lady Funerals in each state (next to the state averages in brackets).

 State Single Service Dual Service
NSW $5,280 ($3,577) $6,028 ($3,740)
VIC $5,885 ($3,625) $6,193 ($3,761)
QLD $4,270 ($3,553) $4,851 ($3,720)
SA $4,877 ($3,583) $5,377 ($3,817)
WA $5,467 ($3,727) $5,929 ($4,228)

(Note: These prices are taken from our database and are current as at the time of publication. They are for the professional services fee only and do not include any additional costs such as coffin, flowers, celebrant, notices or cemetery fees.)

For more information on funeral costs in each of the states, see our city-specific guides:

White Lady Funerals Locations

White Lady Funerals have more than 50 locations across Australia. For contact information, indicative prices and customer reviews at any of their locations, click on the appropriate link below.

New South Wales

There are 25 White Lady Funerals locations in New South Wales:

White Lady Funerals, Toronto
White Lady Funerals, Rockdale
White Lady Funerals, Five Dock
White Lady Funerals, Manly
White Lady Funerals, Charmhaven
White Lady Funerals, Penrith
White Lady Funerals, Camden
White Lady Funerals, Bulli
White Lady Funerals, Wollongong
White Lady Funerals, Bankstown
White Lady Funerals, Eastwood
White Lady Funerals, Pennant Hills
White Lady Funerals, Bondi Junction
White Lady Funerals, Belmont
White Lady Funerals, Mosman
White Lady Funerals, Mayfield
White Lady Funerals, Queanbeyan
White Lady Funerals, Salamander Bay
White Lady Funerals, Tweed Heads
White Lady Funerals, Sutherland
White Lady Funerals, Narrabeen
White Lady Funerals, Roseville
White Lady Funerals, Liverpool
White Lady Funerals, Charlestown
White Lady Funerals, Wyoming


There are 10 White Lady Funerals locations in Victoria:

White Lady Funerals, Rosebud
White Lady Funerals, Heathmont
White Lady Funerals, Heidelberg
White Lady Funerals, South Melbourne
White Lady Funerals, Essendon North
White Lady Funerals, Doncaster East
White Lady Funerals, Mornington
White Lady Funerals, Burwood
White Lady Funerals, Epping
White Lady Funerals, Glen Huntly


There are 11 White Lady Funerals locations in Queensland:

White Lady Funerals, Chelmer
White Lady Funerals, Westcourt
White Lady Funerals, Warana
White Lady Funerals, Kelvin Grove
White Lady Funerals, Tanah Merah
White Lady Funerals, Clayfield
White Lady Funerals, Molendinar
White Lady Funerals, Morningside
White Lady Funerals, Miami
White Lady Funerals, Caloundra
White Lady Funerals Nambour

South Australia

There are 3 White Lady Funerals locations in South Australia:

White Lady Funerals, Plympton
White Lady Funerals, Hillcrest
White Lady Funerals, Glenside

Western Australia

In Western Australia, White Lady Funerals operates under the name Mareena Purslowe Funerals. There are 6 Mareena Purslowe Funerals locations in Western Australia:

Mareena Purslowe Funerals, South Fremantle
Mareena Purslowe Funerals, Victoria Park
Mareena Purslowe Funerals, Midland
Mareena Purslowe Funerals, Wangara
Mareena Purslowe Funerals, North Perth
Mareena Purslowe Funerals, Subiaco

While perhaps one of the best-known funeral brands in Australia, White Lady Funerals is just one of the options available to families when searching for a funeral director. Our comparison website makes it easy to compare prices and customer reviews at over 825 funeral homes across Australia.

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