Welcome to our comprehensive Guide to Guardian Funerals. In this guide you’ll find complete information on their service costs, customer reviews, related brands, branch locations, company ownership, and appearances in the media.

Who Owns Guardian Funerals?

Guardian Funerals is a funeral brand owned by InvoCare, a publicly listed multinational company which operates 34% of all funeral homes in Australia. In addition to Guardian Funerals, InvoCare own many other brands such as White Lady Funerals and Simplicity Funerals.

When selecting a funeral home, one question you need to consider is whether to engage a large corporation (like Guardian Funerals) or the services of a smaller, family-owned funeral home.

Gathered Here lets you instantly compare prices and customer reviews for all funeral homes in your area.

For more information about Australia’s larger funeral homes, see our guide to Funeral Companies in Australia.

History of the Brand

Guardian Funerals was established 50 years ago, and since then has acquired a number of smaller funeral homes, whose heritages span back as early as 1882. Their brands now include David Lloyd Funerals in Newcastle, Hansen & Cole Funerals in Wollongong and Tobin Brothers in Canberra.

Guardian Funerals has over 30 funeral homes under its banner in NSW.

What Services Do Guardian Funerals Offer?

Guardian Funerals offer all of the typical funeral services that you would expect from a funeral home and cater for all cultures and religions. In terms of how they compare to InvoCare’s premium brand (White Lady Funerals) and their budget brand (Simplicity Funerals), Guardian Funerals falls in between the two as a mid-range funeral home.

Advertising and Marketing

As a brand of Australia’s largest funeral corporation, Guardian Funerals are able to invest significant amounts on advertising and marketing.

Here’s one of their ads which outlines the benefits of purchasing a prepaid funeral plan:

Here’s another of their ads which seeks to highlight their focus on family values:

Guardian Funerals Costs

Guardian Funerals are a mid-range funeral brand. To help you compare prices, we’ve set out the average professional services fees for each of their brands next to the state averages and minimums.

Guardian Funerals

The prices Guardian Funerals charges are between 6% – 16% more expensive than the state averages.

Hansen & Cole Funerals

The prices Hansen & Cole Funerals charges are between 3% – 9% less expensive than the state averages.

David Lloyd Funerals

The prices David Lloyd Funerals charges are between 7% – 16% more expensive than the state averages.

(Note: These prices are taken from our database and are current as at the time of publication. They are for the professional services fee only and do not include any additional costs such as coffin, funeral flowers, celebrant, notices or cemetery fees.)

For more information, see our article on Understanding Funeral Costs and our Sydney Funeral Directors Guide for city-specific information on funeral costs and how to find a local funeral home in NSW.

Guardian Funerals Locations

Guardian Funerals have over 30 locations across NSW (including their David Lloyd Funerals and Hansen & Cole Funerals brands). For contact information, indicative prices and customer reviews at any of their locations, click on the appropriate link below.

Guardian Funerals

Hansen & Cole Funerals

David Lloyd Funerals

While perhaps one of the best-known funeral brands in NSW, Guardian Funerals and it’s associated funeral homes are just one of the many options available to families when searching for a funeral director, so be sure to do your research. Our comparison website makes it easy to compare prices and customer reviews at over 825 funeral homes across Australia.